The company will use the funding to retain sole ownership of its pet treat business and ramp up its sales.

The company’s cat foods are formulated with limited, human-grade ingredients.

The company’s newest products include fresh formulas, plant-based dog foods, wet and dry cat and kitten foods, and more.

Butter Bones offers human-grade, plant-based functional dog treats.

The new products include new freeze-dried raw treats, vegetarian dog food, reformulated cat food and more.

The company has partnered with Central Pet Distribution to expand its presence in independent pet specialty stores.

Tonisity expanded its DoggyRade, KittyRade and YummyRade lines with new prebiotic hydration products.

The company and its brand Doggy Delirious will be showcasing new holiday treats at booth No. 3003.

The initiative follows double-digit growth for the raw-focused pet nutrition company since 2019.

Canidae, Earth Animal, Instinct, Petcurean and Primal Pet Foods will sign the pledge during SuperZoo 2022.