The company’s new sustainability initiatives include minor changes that are expected to reap significant benefits for the company, its supply chain and the environment.
The premium dog food brand has partnered with a leading investor, Initialized Capital, to pilot a “text-to-buy” platform for mobile ordering, customer support and dynamic marketing.
The webinar will be hosted by Thaila Cristina Putarov, global technical manager of pet food for Biorigin and presented by Dr. Aulus Cavalieri Carciofi, professor of agricultural and veterinary sciences at the Universidade Estadual Paulista.
The two companies have partnered to tap further into the growing market for insect proteins in animal food as a sustainable and environmentally friendly option.
The company has opted to offer its new line of functional cat treats available through Chewy only, until Jan. 1, 2021, to accommodate pandemic-related shifts in the retail landscape.
Pet owners can answer a series of questions about their dog’s health and nutrition and the company will develop a subscription-based, personalized blend of kibble based on the answers.