The new Breed Specific Soft Chew® line offers solutions focused on common challenges experienced by specific dog breed types. 

New products include a Postbiotic supplement and a Fish-Free Omega 3 supplement.

The expansion offers new applications for delivering Omega fatty acids in pet nutrition.

Flossta by N-Bone offers a unique shape and natural ingredients to clean teeth and freshen breath.

Brit Care Cat RAW Treats seek to provide felines with health benefits and palatable flavors. 

The product is likened to “Gatorade for active dogs.”

Goodbowl builds on the brand’s commitment to transparency, sustainability and animal welfare.

The company showcased its new Whole Food Multivitamin, Postbiotics Plus, and Collagen Plus supplements, as well as a pet balm.

This year’s show floor will feature several new-and-improved experiences.

The market research firm expects the industry to return to pre-pandemic growth levels over the coming years.