Pure Market analyzes as many as 400 quality, health and safety attributes for pet food products, household cleaning supplies, personal care items and other categories.
Fruit, vegetable and protein particulates and inclusions are making pet food and treats more appealing than ever to both companion animals and their owners.
Lyka, an emerging brand of gently processed, human-grade, direct-to-consumer dog foods, will use the funding to accelerate growth, expand processing capabilities and add to its core staff.
The Pet Supplies and Products Independent Innovation Awards program selected 78 companies across the pet product industry to recognize brand growth and cutting-edge product development.
The facility in Hartwell, Georgia marks the company’s 21st US-based pet care product facility and its first new facility in the country in more than two decades.