Pure Pet Food has raised a significant investment from Mercia Asset Management funds in the United Kingdom.

Select locations in the United Kingdom and Ireland will now offer a food menu crafted specifically for canine travel companions.

The cultured meat pet nutrition company also redesigned its packaging and renamed its dog and cat supplements to best appeal to modern pet owner preferences.

The company is offering recyclable pouches and rollstock, post-consumer recycled pouches and standcap pouches for pet food, treats and other CPGs. 

The pet food and treat manufacturer has been named among the “Best Places to Work for LGBTQ Equality” by the Human Right Campaign (HRC) Foundation.

Pet food and treat processors are exploring novel ingredient options that are better for the environment.

The company has introduced four new whole-health, animal protein-focused dog diets for the independent retail channel.

The new dry dog food formula caters to canines with sensitive stomachs, loose stools and other gastrointestinal issues.

The supplier integrated its automated can handling system with Steriflow’s static retort cookers to create a seamless process for VC Petfoods.

The pet retailer has committed to transitioning half of its product assortment to sustainable products by the end of 2025.