Animal Supply Company plans to further expand its brick-and-mortar and digital services for pet retailers in the United States.

In the second volume of its “COVID-19 Pulse Study of Pet Ownership During the Pandemic,” the American Pet Products Association took a closer look at slowly shifting retail preferences for pet products.

The company will expand its online offerings to include additional specialty pet diets, treats and other products this fall.

APPA and PIDA have announced initial plans to provide educational sessions to Global Pet Expo 2021 attendees in its Global Learning Series, formerly known as Global Pet Expo Academy.

The company has secured $12 million in total Series A funding, which it plans to use to expand its product offerings and its team.

The brand has partnered with supermarket chain Festival Foods to expand distribution of its functional supplements for dogs.

The webinars will be focused on educating independent retailers on e-commerce opportunities and building a recession-proof business.

Brands today can potentially be everywhere in the market, but an omnichannel approach may not be right for everyone.

The company has expanded distribution through Takakura New Industries, Inc., with plans to add its products to more than 1,000 stores throughout the country.