The direct-to-consumer, fresh pet food company plans to put the investment toward expanding its product offerings and implementing new marketing strategies to drive growth.
The American Pet Products Association released its latest pet spending data for 2019, with the pet food and treat category driving $36.9 billion of total sales.
The company is developing lab-grown meats, probiotics and nutritional yeast ingredients for pet food and treats to combat environmental, animal welfare and food safety impacts in the US market.