The high-protein product allows pet parents to serve wet pet food by simply adding water.

PAI Partners will provide the pet food co-manufacturer with support to accelerate its growth.

The sold-out show welcomed nearly 18,000 pet professionals — a 10% increase over 2022.

The strategic partnership will support the freeze-dried and frozen raw pet food and treat brand’s sales in the eastern United States.

It will install a new film line to produce biaxially oriented polyethylene, a first in North America, according to the company.

The Martha Stewart Pet Food brand offers premium kibble formulas for cats, dogs and puppies.

A recent co-manufacturing partnership could be the light at the end of a long tunnel of supply chain disruptions.

The agreement follows a proxy battle over the company’s board of directors earlier this year.

Lanel Menezes will lead the ProMach brand’s sales team.

The facility has nearly 700,000 bushels of storage capacity.