Matt Jackson-Smith will help raise awareness of the brand and the benefits of feeding cats fresh diets.

Edgard & Cooper, a sustainability-minded brand from Belgium, is expected to drive profitable growth for the company’s pet portfolio.

Through the rebrand, the European pet food group will continue to invest in the natural, premium market. 

The investment will expand wet pet food production capacity by nearly 50%.

The new Go! Solutions Hairball Control + Urinary Health aims to meet consumer demand for functional pet foods. 

The company has joined the Pet Sustainability Coalition as a Champion-level member.

The pet food and treat company will receive $40,000 and business support.

The brand’s Grain Free Meaty Bites dog treats pair quality proteins with fruits and vegetables.

Advopet’s capabilities now include air dried, gently cooked and dehydrated pet treats and foods, and more.

The new store is just the beginning of the company’s expansion in the Midwest.