The KeyShure line offers higher mineral bioavailability and for pet diets the PuraChol-branded choline line extension is marketed under the PetShure brand.
The association aims to equip emerging companies with industry knowledge about retail strategies, government and regulatory affairs, market data and educational support.
The company is also hosting a webinar with Ecolab to recommend virus environmental monitoring program tips and solutions to remediate the workplace when contamination events occur.
Though there is still no evidence that companion animals are spreading COVID-19, the company said there have been rare cases in which pets became infected after being exposed to the virus by a human.
Across the United States, manufacturers of pet food and pet food ingredients have shared operations precautions and supply chain expectations as the COVID-19 situation develops.
Several pet food manufacturers and retailers have so far announced donations in Canada and the United states to help animal shelters cope with economic and social repercussions.