Demand for fish oil is at odds with consumers rising sustainability standards. How can the pet nutrition industry address both?

The new line aims to make ultra-premium, alternative pet food more accessible to dog and cat parents.

The brands have combined their expertise to enhance mealtime and playtime for dogs.

The new Go! Solutions Hairball Control + Urinary Health aims to meet consumer demand for functional pet foods. 

Cymbiotika Pets includes four supplements, targeting several aspects of a dog’s health. 

The new Chicken & Rice Working Dog Food is high in protein and cold pressed.

VEGDOG’s new Pure Bites Snack is formulated with MicroHarvest’s microbial protein ingredient. 

From ashwagandha to biotics, formulators are looking to nutraceutical ingredients to add extra nutritional and functional value to pet foods, treats and supplements.

The brand’s Smart Vitality Premium Supplements line offers targeted health support for dogs. 

The new Wellness Pops are meant to be used in tandem with Woof’s Pupsicle enrichment toy.