According to Mars Petcare’s WALTHAM Center for Pet Nutrition, chronic kidney disease is the leading cause of death in cats ages 5 and up.

The company designed its Raw Longevity line to address heart, immune system, gut, and skin and coat health for all ages.

They are also more likely to associate personalization with higher quality, and to purchase pet food online.

The brand has introduced four vet-formulated recipes under its new Better Life Bites™ Wellness Treats portfolio.

The funding will help the functional pet water supplement brand build out its product portfolio and distribution.

Produce ingredients are a familiar and attractive way to add key nutrients, colors and flavors to a pet’s bowl.

The company has complemented its classic wet dog food line with new hypoallergenic and puppy-appropriate formulas.