The pet calming company has released two new flavors and increased the potency of its CBD dog chews.

Pure Cravings is using a proprietary method to test every catch against strict mercury limits.

The OptimPlus™ brand features more than 30 formulas of dry dog and cat food.

Osso Good has launched its new organic bone broths for dogs and cats.

The new Zesty Paws® Vet Strength line builds upon the company’s best-selling supplement formulas.

As part of its commitment to animal welfare, the company has received certification for four dog food products.

The new toppers, one of which is plant-based, offer functional benefits for dogs.

The pet platform has acquired Diggin’ Your Dog and Super Snouts.

The Belly + Immunity supplement is formulated with probiotics to help dogs with food sensitivities.

Vet-formulated, vet-recommended and vet-reviewed — what each claim means from a regulatory standpoint and among consumers.