Leveraging supplement trends to inform premium product development.

According to data from Packaged Facts, fresh diets and science-based formulas are driving significant growth for the industry.

The Pet Independent Innovation Awards recognized more than 100 pet care products and companies.

The company has partnered with OraSure Technologies’ subsidiary Diversigen.

The new Keep Calm & Wag On Supplement Chews for dogs are formulated with holistic ingredients to help reduce stress.

The human-grade dog food company has achieved GAP certification for its chicken-based formulas.

Fidelis Nutritionals focuses on freeze-dried raw nutrition designed specifically for large dog breeds.

The company was recognized for its product innovations at SuperZoo 2022.

Clear opportunities for omnichannel purchasing and function-focused formulations.

Skin and Coat Supplement Bites are formulated with functional ingredients to support healthy skin and coat in dogs.