The company’s Nutra Thrive dog supplement has become one of its best-selling products.

The company has launched an Essential Nutrient Mix and Dog Cookbook.

The Chewies offer functional benefits to support immune and intestinal health.

The company’s new Project Watson line includes eye health supplements for dogs.

The company’s dual-textured, pillow-style supplements for cats could be confused for treats, offering improved enjoyability for pets and owners alike.

With pets living longer, consumers are looking for more pet health and wellness products.

FreshCap has launched its first functional dog treat: Shroomies.

The brand now offers pet food, treats and supplements for Dachshunds, French Bulldogs, Boxers, Australian Shepherds, German Shepherds, Golden Retrievers and Doodles.

Safe Catch, a human seafood brand, has taken its proprietary mercury testing technology and applied it to feline nutrition.

Through the partnership, consumers will be able to keep tabs on their pets’ health and nutritional needs.