The company’s new canned foods expand its Fromm Gold and Frommbo Gumbo™ lines.

Pet owners are increasingly prioritizing pet health and wellness, and their demands are fueling new product innovation.

The new brand will offer four complete-and-balanced diets, as well as treats and toppers.

Released by BSM Partners, the study demonstrates that pulses do not impact a dog food formula’s digestibility.

The digital service will offer expert advice on pet care, wellness and nutrition.

According to the company, the hemp extract can be used to treat pain in canines.

Products made with plant-based ingredients and touting digestive health benefits are attracting attention.

Novel ingredients, functional nutrition and sustainability are top of mind for this companion animal nutrition expert.

More than half of all pet food products launched globally in 2022 carried a natural claim. 

The high-protein product allows pet parents to serve wet pet food by simply adding water.