The pet food company released the results from a survey showing pet owners are largely unaware that breed size affects how long certain dogs are considered puppies.
Cold extrusion can be used for a wide range of products, including those containing sensitive ingredients as it minimizes heat processing to preserve nutrient quality.
Joseph Rosentel, DVM, Ph.D., joins the company as vice president of product development and supply chain, and David Martinelli joins as vice president of marketing.
The company conducted formulation, processing and feeding trials to determine its Salmigo Protect L60 ingredient could deliver more function than glycerine in pet diets and snacks.
Five hundred US pet owners surveyed by the company said they are prioritizing pet food formulated with vitamins and nutrients that support immune system health.
WoofWell has entered the functional pet nutrition market with a line of supplements targeting specific health concerns for German shepherds, French bulldogs, golden retrievers and Yorkshire terriers.