The company has launched a new line of sporting dog diets, adjusting protein, fat and nutrient ratios to target four specific levels of activity duration and intensity.
The company partnered with CSIRO, Australia’s national science agency, to optimize a joint health supplement formula for dogs, protecting sensitive ingredients until they are activated during digestion.
The market research firm has highlighted opportunities for cat product proliferation, ingredient and sourcing claims, private label brand growth and other opportune areas for the industry to grow.