Exploring the trends, ingredients and consumer perceptions fueling today’s supplement market.

The company’s new wet, high-protein cat foods are available in three formats and a variety of flavors.

Surging demand and insufficient supply create a perfect storm for food fraud in the fish oil supplement market.

In partnership with Professor Curtis Huttenhower, Ph.D., the company hopes to advance the understanding of microbiome health in both pets and humans.

The new Digestive Probiotic Supplement Powder contains a special probiotic clinically proven to support digestive and microbiome health.

According to the company, its exclusive partnership with Smart Cups represents the dawn of a new era in pet care innovation.

The retail expansion means the brand’s pet supplement products are now available at the top three pet retailers throughout the United States.

The new brand will offer premium meal plans for dogs that consumers can customize based on their pups’ specific dietary needs.

ProDog Raw’s formulas are made with goat and goose proteins, offering dogs an alternative to traditional protein sources.

The two new formulas are part of the company’s Go! Solutions brand, offering functional diets.