From ashwagandha to biotics, formulators are looking to nutraceutical ingredients to add extra nutritional and functional value to pet foods, treats and supplements.

The brand’s Smart Vitality Premium Supplements line offers targeted health support for dogs. 

The new Wellness Pops are meant to be used in tandem with Woof’s Pupsicle enrichment toy. 

The new formulas include three for dogs and two for cats, building upon the company’s existing GI line. 

The new supplements target gut health and digestion, joint and mobility support, and stress and anxiety management.

Plug and Play Topeka has announced 26 animal health and ag-tech startups to participate in its next three-month accelerator program.

Cave Pets’ dog supplements are Regenerative Organic Certified®, supporting soil health and animal welfare.

Get Joy released its “Chasing Our Tails” report, detailing a “paradox” in how dog parents seek to advance their pet’s health.

Several pet nutrition products were recognized during the event’s New Products Showcase Awards.

The new Pet Treat Food Toppers are a powdered form of the company’s high-protein, single-ingredient treats.