Pet humanization one of top consumer trends noted by ADM 10.22.2021 By Eric Schroeder Sustainability, clean and transparent sourcing and interest in plant-based lifestyles are also on the list.Read More
Dogswell expands functional jerky line 10.21.2021 By Jordan Tyler The company has added a Gut Health formula with live probiotics, pumpkin and ginger.Read More
Royal Canin is offering its Vet Symposium content for free on demand 10.19.2021 By Jordan Tyler Presentations, panels and tools seen at the virtual veterinary conference are now available online through the rest of the year.Read More
Vital Pet Life launches new mobility supplement 10.18.2021 By Jordan Tyler The functional powdered product is formulated with a proprietary blend of four ingredients.Read More
Petco adds 3 veterinary professionals to Pet Wellness Council 10.15.2021 By Jordan Tyler Raymond Anthony, Ph.D., La’Toya Latney, DVM, DECZM, DABVP, and Kemba Marshall, MPH, DVM, DABVP, SHRM-CP, have joined the council.Read More
GREENIES introduces first dog supplement products 10.13.2021 By Jordan Tyler The company, traditionally focused on dental chews and pill pockets, is now offering functional daily supplement formulas.Read More
Kradle partners with firm backed by Ellen DeGeneres 10.12.2021 By Jordan Tyler Prosper Brands will help the CBD-infused pet product company accelerate growth.Read More
Elanco establishes 5-year strategic partnership with K-State 10.06.2021 By Jordan Tyler The partnership will focus on sustainable animal health practices, disease prevention and treatment, and microbiome research.Read More
Pet Releaf achieves organic certification for 3 Edibites supplements 10.05.2021 By Jordan Tyler The company’s entire Edibites line is now available in soft chew formats.Read More
The latest pet treat trends reflect a mixed bag of formats, formulas and focuses 10.05.2021 By Richard Rowlands Consumers are driving diversification and new technologies in the lucrative but competitive US pet treat market.Read More