The OptimPlus wet line offers diets for dogs and cats, targeting specific life stages and health concerns.

The new line includes dry and wet foods and a meal topper formulated with nutrientboost™.

Under the Innovative FEED Act, animal food substances that do not carry nutritive benefits would be regulated as food additives instead of drugs.

The new treats feature a unique design to help further the bond between owners and their felines.

The new Freeze Dried Raw Complete Meal Chicken Formula offers nutritional and functional benefits.

The Peanut Butter Collagen & Protein Beefy Chew Sticks offer functional health benefits.

According to the Association for Pet Obesity Prevention, pet parents are seeking other means to reduce their pet’s weight.

Pet owners view nutrition as a central way to support their pets’ health and wellbeing.

The two new pet food ranges aim to provide holistic nutrition and preventive health support.

The Baked Pumpkin & Peanut Butter Flavor is specifically designed to support senior dogs.