The new Go! Solutions Hairball Control + Urinary Health aims to meet consumer demand for functional pet foods. 

Cymbiotika Pets includes four supplements, targeting several aspects of a dog’s health. 

The new Chicken & Rice Working Dog Food is high in protein and cold pressed.

VEGDOG’s new Pure Bites Snack is formulated with MicroHarvest’s microbial protein ingredient. 

From ashwagandha to biotics, formulators are looking to nutraceutical ingredients to add extra nutritional and functional value to pet foods, treats and supplements.

The brand’s Smart Vitality Premium Supplements line offers targeted health support for dogs. 

The new Wellness Pops are meant to be used in tandem with Woof’s Pupsicle enrichment toy. 

The new formulas include three for dogs and two for cats, building upon the company’s existing GI line. 

The new supplements target gut health and digestion, joint and mobility support, and stress and anxiety management.

Plug and Play Topeka has announced 26 animal health and ag-tech startups to participate in its next three-month accelerator program.