The company, founded in 2018, has further expanded its portfolio of digestive health products for pets.

The top new product trends seen at this year’s pet industry trade show. 

New products include senior dog supplements, plant-based protein dog treats and calming formulas.

The company’s VFS formulas include all-natural ingredients to support five key areas of canine health and wellness.

The new hemp CBD-infused dog treats feature a popular protein flavor and functional health benefits from black pepper.

This relatively new, small-batch pet food company plans to introduce two dog treat products and one pet food meal topper.

The five new treats are formulated to support dental health, skin and coat health, immune system health, digestion and calming.

The company’s new-and-improved wet cat food offerings, BLUE Tastefuls, seek to bridge the gap between good nutrition and satiety.

The company’s second product is formulated to support mobility, heart health, reduce hip and joint pain, and maintain bone strength.