Kelly Swanson of the University of Illinois Urbana-Champaign provided a deep dive into biotic ingredients and their use in pet nutrition.

Many cat-centric companies are aiming to address a significant lack of nutritional products for felines.

The brand has launched a new line of treats: Cleaning Crunchy Chews, Strengthening Crunchy Chews and Lickable Dental Treats.

RawMix50, a new line by Animals Like Us, includes 50% high-protein kibble and 50% freeze-dried meat and organ inclusions.

The Butcher’s Pup is expanding its sous-vide dog food portfolio with a new first-to-market product line.

Brit Care Cat Soups are formulated to provide felines with optimum hydration.

New products include visual inclusions, the brand’s Whole Health Blend, and ingredients targeting gentle digestion.

The innovative dental treat has been recognized by Product of the Year USA.

Nutritional efficacy, quality and sustainability continue to drive pet food purchasing decisions, even when budgets are tight.

According to the report, pet supplement consumers are more open to a range of ingredients and formats, demonstrating an early adoption of pet nutritional trends.