The company, traditionally focused on dental chews and pill pockets, is now offering functional daily supplement formulas.

Prosper Brands will help the CBD-infused pet product company accelerate growth.

The partnership will focus on sustainable animal health practices, disease prevention and treatment, and microbiome research.

The company’s entire Edibites line is now available in soft chew formats.

Consumers are driving diversification and new technologies in the lucrative but competitive US pet treat market.

The new product line is designed specifically to support growth and development of young cats.

Brands and manufacturers are searching for the “why” behind today’s pet food trends.

The ingredient, SophorOx™, is designed to inhibit oxidative stress and support healthy inflammatory responses.

The formulas target weight maintenance, skin and coat health and more active felines.