The marketing agency will help the pet company grow its brand awareness and connect with consumers.

According to the company, the most notable searches include specialty diets, functional ingredients and grain free.

ProbioSEB CSC3™ PET and ImmunoSEB™ PET will join the company’s current product offerings.

The Alltech ONE Conference will include five presentations and panels on pet food trends, formulations and sustainability.

Trident Seafoods’ new Omega 3 dog food topper is formulated with responsibly sourced and sustainable wild Alaska pollock.

The company has partnered with Ginkgo Bioworks to launch BiomEdit, a microbiome pet and animal health company.

The new Ultimate’s Grain Free Food is available in four varieties.

The new SO SIMPLE line features two dry foods and two meal toppers to provide dogs with additional nutrition.

The company has acquired specialty ingredient producer Natreon.

The new Calming Care supplement can help decrease stress and anxiety in cats.