Highlighting new products that spoke to humanization, emerging formats and dental health.

CV Sciences’ new +PlusCBD™Pet line includes two hemp-based chews targeting joint pain and anxiety in canines. 

Many pet food companies took this year’s theme to heart, debuting pet nutrition innovations that speak to numerous evolving trends throughout the industry. 

Exploring ingredients that make vegan and vegetarian dog food formulas possible.

Vlasic Labs has entered the pet wellness category with three hemp-based solutions for dogs, and plans for more on the way.

The new Breed Specific Soft Chew® line offers solutions focused on common challenges experienced by specific dog breed types. 

New products include a Postbiotic supplement and a Fish-Free Omega 3 supplement.

Brit Care Cat RAW Treats seek to provide felines with health benefits and palatable flavors. 

The product is likened to “Gatorade for active dogs.”

The company showcased its new Whole Food Multivitamin, Postbiotics Plus, and Collagen Plus supplements, as well as a pet balm.