Land O’Lakes pet nutrition brand launches functional dog treats 10.28.2021 By Jordan Tyler Exclusive Pet Food has introduced its first treat offering, heart-shaped biscuits to support digestive health.Read More
Fundamental and functional uses for fats and oils in pet nutrition 10.26.2021 By Lauren Semple Volume and value sales of these ingredients, as well as new products including plant- and marine-based oils, show this is a trend to watch.Read More
Pet humanization one of top consumer trends noted by ADM 10.22.2021 By Eric Schroeder Sustainability, clean and transparent sourcing and interest in plant-based lifestyles are also on the list.Read More
Dogswell expands functional jerky line 10.21.2021 By Jordan Tyler The company has added a Gut Health formula with live probiotics, pumpkin and ginger.Read More
Royal Canin is offering its Vet Symposium content for free on demand 10.19.2021 By Jordan Tyler Presentations, panels and tools seen at the virtual veterinary conference are now available online through the rest of the year.Read More
Vital Pet Life launches new mobility supplement 10.18.2021 By Jordan Tyler The functional powdered product is formulated with a proprietary blend of four ingredients.Read More
Petco adds 3 veterinary professionals to Pet Wellness Council 10.15.2021 By Jordan Tyler Raymond Anthony, Ph.D., La’Toya Latney, DVM, DECZM, DABVP, and Kemba Marshall, MPH, DVM, DABVP, SHRM-CP, have joined the council.Read More
GREENIES introduces first dog supplement products 10.13.2021 By Jordan Tyler The company, traditionally focused on dental chews and pill pockets, is now offering functional daily supplement formulas.Read More
Kradle partners with firm backed by Ellen DeGeneres 10.12.2021 By Jordan Tyler Prosper Brands will help the CBD-infused pet product company accelerate growth.Read More
Elanco establishes 5-year strategic partnership with K-State 10.06.2021 By Jordan Tyler The partnership will focus on sustainable animal health practices, disease prevention and treatment, and microbiome research.Read More