The brand by Katherine Heigl has inked partnerships with several key distributors.

The New Zealand Natural Pet Food Co. delivers high quality ingredients in freeze-dried and air-dried formulations.

Through its acquisition of Canature, Thrive Foods will further expand its manufacturing capabilities in pet nutrition.

The toppers and treats are made from freeze-dried raw proteins to provide cats and dogs with high-quality nutrition.

Noochies! Freeze Dried Cat Snacks offer high nutritional and environmental benefits.

Noochies! Freeze Dried Dog Snacks are available at independent pet retail locations in California.

The launch precedes the expected introduction of Noochies! treats for cats in the coming months.

The strategic partnership will support the freeze-dried and frozen raw pet food and treat brand’s sales in the eastern United States.

This freeze-dried pet food and treat pioneer describes itself as “a meat shop for dogs and cats.”

Parent company BrightPet Nutrition Group unveiled several new product innovations under its Stewart, Bravo! and Hamilton brands at the show.