The Martina Holmes Innovation Lab will further the company’s research and development of differentiated pet supplement and treat co-manufacturing capabilities.

The company has launched a website sharing information on its bacillus subtilis DE111 probiotic ingredient.

The Swedish pet care company has purchased Vetio for roughly $182 million.

In the first six months of 2021, dozens of brands have launched a wide range of new pet food, treat, topper and supplement products.

The pet food and treat company has partnered with Choice Pet Products in Florida.

Humanization, personalization and variety are all embodied by the emerging category of meal toppers and mix-ins for pets.

The water-soluble hemp pet product company has released Road Trip Stick™ Minis with colostrum.

The collagen supplement company will debut an expanded pet nutrition line and package redesigns later this year.

According to Leafreport, 31 of 55 tested products contained either more or less CBD than advertised.

Canopy Growth conducted a daily CBD dosing study in dogs and an escalating CBD dose study in cats.