WoofWell has entered the functional pet nutrition market with a line of supplements targeting specific health concerns for German shepherds, French bulldogs, golden retrievers and Yorkshire terriers.

The company has acquired Doggie Dailies, an e-commerce brand of premium nutritional supplements for dogs.

The dental hygiene brand went up against more than 35 other pet health companies and took away first place and $5,000 from the pitch competition.

Rob Johnson joins the company to bolster sales and distribution partnerships and strategies across the United States and Canada.

The company has appointed Disa Pratt as vice president of sales and Yvethe Tyszka as vice president of marketing.

The brand has partnered with supermarket chain Festival Foods to expand distribution of its functional supplements for dogs.

The two companies will mentor and support eight to 10 animal health and agriculture technology startups to stimulate innovation in the two industries.

The company has launched 12 raw, quick-thaw meal boosters as an improvement to its previous line of pet food enhancers.

Teodor Strand-Johansen will lead brand, marketing and social media strategy for the salmon oil supplement product, which was rolled out across North America in June.

The company’s Rousselot business is now producing porcine collagen products for global manufacturers out of its Ghent, Belgium facility.