Exploring the potential for postbiotics in advancing pet health 08.02.2023 By Jordan Tyler This latest biotic innovation combines function with stability to support the gut microbiome and other trending areas of pet health.Read More
AAFCO approves new label regulations for pet food 07.31.2023 By Jordan Tyler It’s official — changes are coming for dog and cat food labels; here is what brands need to know.Read More
Badlands Ranch launches premium dog supplement 07.31.2023 By Nicole Kerwin Formulated with several functional ingredients, the supplement specifically targets the HPA axis.Read More
Boss Nation expands line of goat milk supplements 07.28.2023 By Nicole Kerwin The Farm Fresh Raw Goat Milk is formulated with taurine, probiotics and other nutrients to support overall pet health and wellness.Read More
Green Juju pivots to more sustainable packaging 07.26.2023 By Jordan Tyler The company’s Raw Goat’s Milk line for dogs and cats will now be packaged in recyclable cardboard carton packaging.Read More
CULT’s cell-based ingredient trumps fresh fruit as source of polyphenols 07.24.2023 By Jordan Tyler Third-party testing showed the ingredient offers superior digestive and gut health benefits compared to other plant-based sources.Read More
Matrix Partners awarded for Fidelis Nutritionals package designs 07.21.2023 By Jordan Tyler The firm’s creative team homed in on the freeze-dried brand’s focus on large breed dog nutrition.Read More
50+ new pet food, treats, toppers and supplements 07.20.2023 By Nicole Kerwin A recap on new products launched during the past six months.Read More
Italian co-manufacturer enters pet supplement market 07.17.2023 By Nicole Kerwin Procemsa Group’s line of pet supplements include products for cats and dogs targeting various health concerns.Read More
Zesty Paws named No. 1 pet supplement brand 07.14.2023 By Nicole Kerwin According to Euromonitor, the brand is No. 1 within the United States in terms of dollar and unit sales.Read More