The company has completed its acquisition of Pet Factory, expanding its portfolio of pet treats and chews.

The entire range is formulated with free-range, grass-fed beef and pork.

The natural dog treat company has pledged to more humane chicken sourcing.

They are all-natural and up to four-times as big as regular pig ear treats.

The new chews complement the brand’s existing raw diets and freeze-dried treats.

The company, backed by AUA Private Equity Partners, has purchased Pet ‘n Shape.

The rawhide-alternative Collagen Sticks contain natural glucosamine and chondroitin for functional health.

The Natural Chew Starter Kit features five single-ingredient dog chews for all ages and breeds.

The company has removed 32 rawhide products from its shelves, opting for rawhide alternatives, alongside its mission to support holistic pet health.