Traditum has invested $1.9 million in Sniffers Pet Care.

The new treat line, dubbed Healthy 8, includes eight human-grade recipes.

Ava Dorsey will receive product innovation and business guidance through the Young Entrepreneur Mentorship Program.

The pet supplement and treat brand is focused on sustainability and helping children in need.

The company and its brand Doggy Delirious will be showcasing new holiday treats at booth No. 3003.

Smart-Jacs Dog treats include two new formulas to support health and wellness in dogs.

The company has added new treat flavors to two of its existing dog treat lines.

The company’s new puppy range includes supplements, training treats and a milk replacer.

The company’s new Hi-Pro Bites and Hi-Pro Strips are formulated with a specialized blend of ingredients to support health and wellness.

The investment will increase production capacity for its GREENIES™ brand by 75%.