The German pet treat company announced it will debut a line of functional pet treats in July under its new brand, Simply Kind Hearted.

The company’s new Pumpkin Pro powder supplements are designed to harden stools and ease gastrointestinal discomfort.

The company has revamped ingredients for several dog food and treat lines, as well as rolling out new meal toppers for dogs and cats.

V-planet has partnered with P. Unithai Co., LTD to distribute its plant-based dog diets online through Taily Buddy.

Addressing the rift between humanization and sustainability and how pet food and treat processors can strike a healthy balance between the two trends.

Rendering companies supplying pet food manufacturers will now have access to TOMRA’s optical sorting solutions to improve efficiency, food safety and cost-effectiveness.

CanBiocin Inc. has acquired Denver-based Pure Cultures Inc. to expand its probiotic offerings for pets and livestock across North America

The company is using a proprietary fermentation process to develop lab-cultured yeast proteins for the treats, focusing next on producing animal-free meat proteins.

The KeyShure line offers higher mineral bioavailability and for pet diets the PuraChol-branded choline line extension is marketed under the PetShure brand.

Developing products that appeal to pets’ senses and preferences to compel consumption is fundamental yet crucial to a product’s success.