A report by Packaged Facts reveals as US pets live longer, owners are seeking functional pet foods to keep them healthy.

The dog food and treat company has rebranded with new packaging, product reformulations and website features.

Processors cope with formulation challenges to keep their product stable on the shelf.

The major retailer is the first to remove pet food and treats with artificial colors, flavors and preservatives from its shelves and e-commerce platforms.

Lentil flour can act as a substitute for modified starches and is high in protein.

The company invested €50 million in the facility.

It is expected to grow to $45.44 billion by 2023.

The company added new flavors and formulas to cater to dogs with food sensitivities.

Pet owners are seeking out pet food attributes that they require in their own foods, but a feed-clean approach goes beyond a short 'clean' label.

Good Protein Dog Snacks provide all essential amino acids in a new dog treat.