Wild Earth reported the funds are being used to accelerate product development of its koji protein and expects its dry kibble pet food to be on shelves later in 2019.
The “Artificial-Free Upgrade” invites pet owners to swap their artificial ingredient-containing pet foods for products free from artificial ingredients.
As of May 1, the major retailer has officially removed all pet food and treat products containing artificial colors, flavors or preservatives from its shelves.