The KeyShure line offers higher mineral bioavailability and for pet diets the PuraChol-branded choline line extension is marketed under the PetShure brand.

Developing products that appeal to pets’ senses and preferences to compel consumption is fundamental yet crucial to a product’s success.

The blog will aim to inform pet owners about key pet food topics, including grain versus grain-free, DCM, the benefits of legumes and the use of ingredient meals.

The company began production at its biorefinery in Shenandoah, Iowa, where it will produce up to 50,000 tons of pet food and feed ingredients.

Goodboy has entered the solutions-based dog supplement category with a line of functional formulas offering bladder and kidney health and hip and joint support, among other areas.

The decision was made as the worsening COVID-19 pandemic causes increased restrictions on travel and business/social gatherings, which is expected to extend well into the year.

The company is increasing procurement, testing and manufacturing of its VeriGEN vitamin premix to continue serving pet food processors during the COVID-19 crisis.

These are small components that play integral roles in a wide range of immune functions and support overall physiological health.

The European agency has updated its guidelines on marketing and recommending pet food products targeting specific health issues.

Protix will use this new investment to expand its production capabilities in The Netherlands and internationally.