WoofWell has entered the functional pet nutrition market with a line of supplements targeting specific health concerns for German shepherds, French bulldogs, golden retrievers and Yorkshire terriers.

The company will manufacture a $13 million facility in Jerome, Idaho, as part of its partnership with Montana Microbial Products to produce barley protein concentrate for use in pet food and aquaculture feed.

Careful data management and ongoing testing are required to effectively validate pet food and treat ingredients.

The company has split its pet food and feed division into two brands: Trigea for pet food and Crespeo for feed.

Veramaris has debuted an Omega-3 ingredient to be used as a functional, sustainable coating option for dry dog and cat foods.

Protenga will further research and development, expand its team and continue working toward a more circular global protein supply with these new investments

Whole fruits, vegetables and herbal extracts are all sources of antioxidants that can be used to preserve pet food quality and promote pet health.

The brand began distributing its two new products in the United States and Canada this month.

The company has reserved 12 acres of land in London, Ontario, Canada for the new facility.