The direct-to-consumer personalized dog food company is now selling treats with added health benefits.

Exclusive Pet Food has introduced its first treat offering, heart-shaped biscuits to support digestive health.

Volume and value sales of these ingredients, as well as new products including plant- and marine-based oils, show this is a trend to watch.

Sustainability, clean and transparent sourcing and interest in plant-based lifestyles are also on the list.

The natural extract company’s latest antioxidant ingredient is derived from Sophora japonica.

This latest version features updated considerations for phosphorus and calcium.

Last year, DDW reported approximately $140 in sales.

Prista includes pea flour, pea protein concentrate and faba bean concentrates with improved taste and processing functionality.

The company has acquired a state-of-the-art ingredient manufacturing facility in Alberta.

Consumers are driving diversification and new technologies in the lucrative but competitive US pet treat market.