The co-manufacturer is also introducing a private brand collection designed to help independent retailers, startups and e-commerce platforms broaden their portfolios.
The company released two new fish-based dog foods under its CORE RawRev line, and will now offer multipacks of its best-selling Complete Health wet cat foods.
The direct-to-consumer, fresh pet food company plans to put the investment toward expanding its product offerings and implementing new marketing strategies to drive growth.
Topics on the agenda include the transportation of bulk fats and oils, oxidation and rendering, controlling pathogens and environmental monitoring, among several others.
The American Pet Products Association released its latest pet spending data for 2019, with the pet food and treat category driving $36.9 billion of total sales.