UnKibble will be offered through the brand’s direct-to-consumer, subscription-based service.

The company touched on four areas to keep operations going as the food industry ramps up production amid the coronavirus pandemic.

The company will utilize ultra-volume foggers to disinfect food manufacturing facilities, improving employee and food safety.

The pet food brand has launched two dog foods in its new SuperMedleys line.

The company has added human-grade chicken, beef and pumpkin options to be used as treats or meal enhancers.

Lonnie Shoff will lead the company in developing and commercializing its veterinary diagnostic tools.

Other segments of the pet industry, including non-medical services, veterinary and non-food sales, are expected to see double-digit declines in 2020.

Pet Food Institute, the Pet Food Association of Canada and the Pet Food Manufacturers’ Association in the United Kingdom have published web resources to answer questions and reassure consumers.

The company’s PetCare business made up 15% of its annual revenue and accounted for 28.3% of net sales in North and South America alone.