Color is an important element to pet food formulations, since pet parents most often buy with their eyes.

The company’s new Project Watson line includes eye health supplements for dogs.

The company’s cell-based chicken broth topper will officially launch in 2023.

The company’s dual-textured, pillow-style supplements for cats could be confused for treats, offering improved enjoyability for pets and owners alike.

The pet tradeshow will occur from May 15 to 17, 2023, in Italy.

The company has expanded its capabilities by acquiring Plastic Packaging Technologies, LLC.

The facility produces FeedKind, a fermented protein ingredient that does not use any animal- nor plant-based materials.

The company’s facility in Seward, Neb., offers a full range of freeze-dried production capabilities.

With pets living longer, consumers are looking for more pet health and wellness products.

FreshCap has launched its first functional dog treat: Shroomies.