Josh Patterson will leverage his extensive pet industry career and digital expertise to support Vital Essentials.

The competition invites premium pet and health-food brands apply through Jan. 19.

Arch Pet Food, an alternative protein and allergen-friendly pet nutrition startup, has been selected as one of the five winners.

According to the Consumer Brands Association (CBA), the decision leaves room for improvement.

Brian Murdoch has been promoted from vice president.

The company has made five new soy varieties available in 2024.

From July to December 2023, more than 30 new facilities, operational expansions and investments were announced from all areas of the industry.

The association will kick off the year with several educational and networking opportunities at IPPE.

Through the promotions, PFI aims to support food safety and international trade for its members.

The new products include a shelf-stable dog food and a fresh, functional diet.