The new, durable packaging options will be rolled out for Perfect Fit cat foods in France and New York in September 2019 before being introduced to other markets in 2020.
Julia Fidenzio has been promoted to the position after working with the organization for 14 years, most recently as senior counsel and director of industry relations.
The “Artificial-Free Upgrade” invites pet owners to swap their artificial ingredient-containing pet foods for products free from artificial ingredients.