IRI and Label Insight’s combined capabilities will help CPG manufactures and retailers understand and identify ingredient and labeling trends to drive their products’ sales performance.
The tool, Dare to Ask, provides manufacturer reports on participating brands that detail the involvement of contract manufacturers and pet nutritionists in product development.
The regionally sourced Purina pet food line is the first in the manufacturer’s portfolio to earn a Marine Stewardship Council Chain of Custody Group Certification.