Brands should help pet owners separate fact from fiction when it comes to selecting healthy and safe pet food and treat products.

Pet Food Experts will distribute the brand’s entire portfolio to independent pet retailers in the mid-Atlantic and Northeast regions of the US.

Michael Crawford will help drive data-driven initiatives for the technology company’s social media app, Pet Parade, as its new strategic advisor.

Ben Wright was promoted to president of the family-owned business, succeeding his father, Bud Wright, who will remain chairman and CEO.

The same Trouw Nutrition facility won the premix category and the overall Feed Facility of the Year award in 2016.

Innovation centers, incubators and accelerator programs are helping pet food and treat companies create successful, durable brands.

Sethness Products Company caramel colors are now are being sold as Sethness Roquette caramel colors.

Michel Picandet will be in charge of the company’s three global brands, including Compac and BBC Technologies.

Champion Petfoods officially opened its new NorthStar kitchens in Alberta, Canada, spanning 426,000-sq.-ft. and the capacity to produce up to 300 million lbs. of kibble per year.

The company created a research advisory board to help guide future whole-food animal nutrition research initiatives.