The World Pet Association has canceled the 2020 trade show due to lingering COVID-19 concerns, keeping plans to host SuperZoo 2021 next August.

The organization added two pet food company executives to its board, as well as two staff members to its internal team.

The keynote address and the event’s opening half-day session will now touch on the pandemic’s impact on food and worker safety.

The company has partnered with United National Foods, Inc. and KeHE to add its products to several grocery chains in the northeastern United States.

Consumer demands for humanization, convenience and portion control are steering some products toward single-serve and sample-sized packaging.

The brand has partnered with Choice Pet Products to distribute its freeze-dried, limited-ingredient dog treats.

A recent study by Banfield Pet Hospital shows pet owners are more attuned to their pets’ health and may become more involved in their overall wellness even after quarantine ends.

Several groups are in place to provide advocacy, educational and networking opportunities for pet food manufacturers and other industry players.