The company is coming up on its three-year acquisition anniversary of the natural pet food and treat brand, which has grown significantly in the FDM channel under General Mills ownership. 

NielsenIQ shared valuable industry data pointing to up-and-coming pet food trends, purchasing behaviors and continued impacts of the FDA-DCM debacle.

The company will ramp up production and innovation for its kibble alternative, Whole Food Clusters.

The company has signed a multi-year license agreement with AB Vista to leverage its extensive calibration library.

The two companies will work together to build a freeze-drying facility for premium pet food and food proteins. 

The company’s VFS formulas include all-natural ingredients to support five key areas of canine health and wellness.

The American Pet Products Association has released its latest pet industry sales data for 2020, with pet food and treat sales leading the pack.