The university’s Center for Industrial Research and Service helped Woofables develop a strategic plan to grow its business in both pet specialty and big box channels.

The cultured meat pet nutrition company also redesigned its packaging and renamed its dog and cat supplements to best appeal to modern pet owner preferences.

The artisan dog treat manufacturer will buy up previously rented facilities with hopes to expand production and hiring. 

The company launched two wet dog foods, two new kibbles, a freeze-dried formula and high-protein biscuits at Global Pet Expo.